May 23, 2019

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by: Jane

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Tags: Experiential, Pinterest

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Categories: Marketing Technology, Retail Trends

In an interesting experiment with experiential marketing, Macy’s is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They’re, then directed to a board with outfits curated for that […]