The failure of Toys R Us in 2018 was assumed to be symptomatic of the dying high street and yet it’s rebirth may be far more indicative. With the opening of two mall based ‘experience centres,’ the Toys R Us rebirth points to a possible future – ‘Retail As A Service’ The smaller experiential format [...]

May 23, 2019

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by: Jane

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Tags: Experiential, Pinterest

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Categories: Marketing Technology, Retail Trends

In an interesting experiment with experiential marketing, Macy’s is seeking to engage with consumers via Pop-Up stations at key summer hangouts including Central Park, Brooklyn Heights Promenade and the Santa Monica Pier. The Pop-Up points feature Pinterest Pincodes that consumers scan with their phones. They’re, then directed to a board with outfits curated for that […]