May 28, 2019


by: Jane


Tags: Advertising, CPG, FMCG


Categories: Advertising, FMCG

Should Google be worried?

With the launch of their 5260 event in NYC, Walmart announced their strategy to claw back marketing spend from Google with sponsored and display ads for CPG giants such as Unilever.

The “core differentiator” for the retailing giant is that it can leverage first-party data, not only from online transactions but also from in-store where purchases of everyday consumables are more likely to occur