May 14, 2019

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by: Jane

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Tags: ad agencies, Blockchain

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Categories: Marketing Technology

PepsiCo increases cost efficiency with Blockchain

 

As the hype settles, the Ad industry is looking to blockchain to resolve issues around ad buying and transparency. Using smart contracts, PepsiCo in conjunction with agency Mindshare, ran a campaign that reconciled ad impression data in near realtime resulting in significant cost reduction. However, the slow processing speed of standard blockchain protocol still poses challenges for verification of clicks and impressions on mobile devices. http://bit.ly/2E3OxKv