Shaw/Scott, an award winning digital first marketing agency providing strategic, technical and creative digital marketing services, are hosting a series of webinars based on insights drawn from their work with leading multichannel retailers.
In this session, we examined some of the new challenges faced by marketers arising from the demise of 3rd party cookies coupled with shifting consumer attitudes during the pandemic.
Jane Dixon presented 4 key strategies with examples from the best in the industry:
- Increasing CRM effectiveness; increasing digital touch points
- Increasing CRM impact; investing in customer advocacy
- Increasing CRM ROI; leveraging CRM data in acquisition marketing
- Accountability & CRM; delivering social goals through CRM