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Join us Today at 2pm BST, to join the webinar click on the link below:
The Shaw/Scott Thought Leadership Series: About This Webinar
Shaw/Scott, an award winning digital first marketing agency providing strategic, technical and creative digital marketing services, are hosting a series of webinars based on insights drawn from their work with leading multichannel retailers.
In this session, we examine some of the new challenges faced by marketers arising from the demise of 3rd party cookies coupled with shifting consumer attitudes during the pandemic.
Jane Dixon (MD, Willow Ridge Digital) will present 4 key strategies with examples from the best in the industry:
- Increasing CRM effectiveness; increasing digital touch points
- Increasing CRM impact; investing in customer advocacy
- Increasing CRM ROI; leveraging CRM data in acquisition marketing
- Accountability & CRM; delivering social goals through CRM
We'll then take a deeper dive on these points with our panellists; Head of CRM at Sweaty Betty - Georgie Little, Digital Product Manager at Bleach London - Dallas Jones and Senior CRM & Insights Manager at Benefit Cosmetics - Carla Raven. The session will be compered by Podcaster and Tech Guru Sam Sethi.
Georgie Little, Head of CRM, Sweaty Betty
Dallas Jones, Digital Product Manager, Bleach London
Carla Raven, Senior CRM & Insights Manager, Benefit Cosmetics