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3rd Party Cookies Are Dead!

 

LONG LIVE CRM

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The Shaw/Scott Thought Leadership Series: About This Webinar

Shaw/Scott, an award winning digital first marketing agency providing strategic, technical and creative digital marketing services, are hosting a series of webinars based on insights drawn from their work with leading multichannel retailers.

In this session, we examined some of the new challenges faced by marketers arising from the demise of 3rd party cookies coupled with shifting consumer attitudes during the pandemic.

Jane Dixon presented 4 key strategies with examples from the best in the industry:

  • Increasing CRM effectiveness; increasing digital touch points
  • Increasing CRM impact; investing in customer advocacy
  • Increasing CRM ROI; leveraging CRM data in acquisition marketing
  • Accountability & CRM; delivering social goals through CRM

We then took a deeper dive on these points with our panellists; Head of CRM at Sweaty Betty - Georgie Little, Digital Product Manager at Bleach London - Dallas Jones and Senior CRM & Insights Manager at Benefit Cosmetics - Carla Raven. The session was compered by Podcaster and Tech Guru Sam Sethi.

Our Panellists

GLittle

Georgie Little, Head of CRM, Sweaty Betty

dallasjones

Dallas Jones, Digital Product Manager, Bleach London

carlaraven

Carla Raven, Senior CRM & Insights Manager, Benefit Cosmetics

Presenter & Compere

JDixon_Headshot

Jane Dixon, Digital Marketing veteran and founder of Willow Ridge Digital

sam

Sam Sethi, Founder of River Radio and the hugely popular Sam Talks Tech podcast